What is the “trick” of the Coué method?


Emile Coué, a French psychologist and pharmacist, invented a famous and effective method of psychotherapy, healing, and self-improvement based on the routine repetition of expressions such as: “Every day, in every way, I’m getting better and better“. He called this optimistic autosuggestion his “trick” (in French, “truc”), and believed that imagination, more than willpower, determines our actions.

Leave a Reply

Your email address will not be published. Required fields are marked *